Luck chain letter.  Good Luck type. List with 52 names (not given). "Started" by Colonel Cole.  US, 1923.
[List of 52 names]

Copy this and send to nine people to whom you wish good luck. The chain was started by an American officer and should go around the world three times. Do not break the chain, for whoever does will have bad luck. Do it within 24 hours and count nine days and you will have some good luck.
Let's go smiling through 1924.

Published: Biddeford Journal, Beddeford, Maine, Dec. 27, 1923, p. 4. "Sending a message of good luck around the world three times before the close of 1924. That is the purpose of a chain letter started recently by Colonel Cole of the United States army which has reached Portland [Maine] after passing through no less than 52 pairs of hands. At the end of a list of names is printed the legend:" (above letter follows).  Entered by DWV, Jan. 3, 2014.

le1923-12-27p2_gl_ColonelCole_q9n52

The Paper Chain Letter Archive - contents      Chain Letter Evolution.

A search of newspaper archives for "Colonel Cole started this" returned no matches, nor did other such text strings produce a relevant match. See [1924] for "General Gale"