Original News Photograph - Print. Dollar Scramble. Glendale,
CA. 5/18/1935.
Size: 6 1/2 by 8 1/2 inches. Black & White. Purchased
on eBay, 10/2012. Rights obtained.
Information on the back:
(1) A blue stamp depicts an Eagle facing right with the words "International
News Photos, Inc." below.
(2) An attached piece of paper with the following typed text:
WATCH YOUR CREDIT
INTERNATIONAL
NEWS PHOTOS
14 712
A
LOS ANGELES BUREAU
(R)
LOS ANGELES CALIFORNIA
The
chain letter industry was revived with a whoop in Los Angeles county. Business
methods were substituted for the haphazard "spare a dime" pleas that
choked the mails here recently. It's called a "dollar scramble" now, and
the public stands in line to deposit their dollar at one of the agencies
springing up in many cities, in the hopes of collecting an advertised $128.
The new fad was begun by a woman in Glendale, Calif. Agencies were keeping
open 24 hours per day, and batteries of typists kept busy typing the letters.
Authorities in some cities are arranging for prosecution of those engaged
in what they term a "lottery." Photo shows: Crowd outside Glendale agency
where craze was born. 5-18-35
me1935-05-18_DollarScramble_image-info
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